2013 Post 37- Final Poster Idea

After gaining feedback on my four rough designs for my film poster, I decided on one to use as a base so that I could develop on it with my illustrations.

Number 1 was the favoured poster, as the character was facing away from the viewer which was mysterious and did not give anything away of the film. The text was clear and creative, the quote was also intriguing and just caught the viewer's attention more than the other designs.
Number 2 was not clear enough to the viewer, and the main image was not effective at capturing their interest as it was described as 'unappealing'. The meaning of the film was not portrayed clearly enough through the visuals, which is also what let design 3 and 4 down.

Thus, using this design as a base I developed it by taking a picture of the scene and editing it on Photoshop, including other elements of my poster drawings for a rough idea. I wanted the title to stand out so I made it 3D, and the other text was created in a hazy-like font to mimic the fading of the written tagline, which reflects the loss of memories in the film. The cast credits were taken from an existing film poster and edited to appear faded and fit with the pale text colour scheme.

I gained additional feedback on this rough design to inform my final product, this included the idea of changing the layout of my poster to portrait, as film posters today usually are portrait so that the main image can be used on the DVD release of the film. This was the first adjustment I made, I think it helps give a sense of order to my poster, I can put the most eye-catching pieces in the centre and frame them with the other information for a balance.
I was not entirely satisfied with the rough design's text style and colours, so I changed these to create a darker tone to the poster that was visually striking for the viewer.

By using part illustration and part Photoshop to create this final poster below, I connote the main theme of our short film, 'memory loss', as the illustration details what is not real and the main photo is of reality. I believe this is very disorientating and strange for the viewer; effects that I want to reflect in our short film, and will thus engage them enough so that they desire to watch our project.