Our short film's second draft:
We gained feedback for the second draft of our short film:
Our focus group consisted of males, as we believed they would be able to relate more with our film's main protagonist 'Thomas'. This audience ranged widely in age, from 15-30+ which is our target demographic, as well as in interests as some were film fanatics whereas others knew less about productions.
The questions I asked and the answers:
This focus group was very helpful at providing useful feedback for my group and I to consider in order to make changes to our short film. Their range in psychographic allowed for varied responses and perspectives on our film, highlighting areas we would have been unaware of which needed addressing.
It was great to see that they were able to guess the film genre and target audience correctly, and were not confused by the concept of 'Catalyst' which shows that we have made excellent progress in getting our project's message across.
The main area which we needed to improve on was making transitions between music and clips smoother, as well as highlighting the enigma of our short film; why people are forgetting their memories. This can be done by reinforcing moments of memory theft and editing the transitions.
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