Research methods
Audience research is highly important for institutions to predict audience expectations, to see if they will engage with their media texts. BARB provides official viewing figures for UK television audiences by monitoring viewing habits, Box office results are most often used for films and ABC measures data across a range of media platforms. New media is also increasingly used for predicting today’s fragmented audience, social networking sites such as Twitter trends can be tracked, Youtube views and online forum comments to gain insight into what is popular with an audience.
Quantitative research: Factual research like questionnaires and closed questions for gathering data, I have used this before when gathering audience feedback.
Qualitative research: More open questions for interviews and focus groups, this is useful for me to shape my text to fit audience preferences.
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